Marketing Strategy
Product
Mayan Ecotours gives patrons a once in a lifetime experience through our offered tours and activities. These tours provide a greater sense of knowledge of the Mayan people and their backgrounds. This 7-day vacation is a relaxing, stress free trip filled with fun activities that take your mind off of everything. This experience further develops your knowledge of the Mayan history and culture through visits to temples and other parts of their civilizations. The hotel is guaranteed to meet all your needs and expectations while operating in an eco-friendly fashion.
Place
The tour takes place over Christmas break, Spring break, along with several summer trips making it available to a wider variety of people. Flights to our tour location are purchased at your own expense so patrons can come from anywhere in the world.
Price
Hotel Rooms
One bedroom suite: $2500
Two bedroom suite: $3000
*Taxes and meals included
*If you would like a
kitchen or balcony included in your suite it is an additional $250 each.
*Cots are available for an extra cost of $50.
Tours
-
Day tours have
a flat rate of $350.00. Money goes towards tours equipment, tour guides, food
and transportation costs.
-
Activities
have additional rates:
o Snorkeling ($40)
o Cave Diving/Spelunking ($150)
o Donkey Riding ($60)
o Horseback Riding ($75)
o Banana Boating ($50)
o Sailing ($100)
o Hiking ($30)
o Photography ($40)
Promotion
Mayan
Ecotours is advertised through an informational website which provides our patrons
with all the information and details needed. Also, a promotional video is shown
at various events putting our tours out there for customers. Special deals are
offered through discounts at certain dates prior to the trip. Early sign up is
one opportunity which allows customers to receive a discount while helping us promote Mayan
Ecotours. Our website and promotional video are the main sources of advertising
for our business plan and include detailed information which proves to attract
our patrons.
